The founder of a digital asset exchange platform needed help with re-writing his website copy in preparation for an important contract he was bidding for.
His old web copy was boring ; the overuse of technical jargon made the message unclear and key value propositions were buried in verbose sentences.
I helped my customer to clearly identify his message, who his target audience was and the value he offered. In re-writing his copy, we achieved clean, compelling storytelling that ended in an urgent call for action. My customer was delighted!